Nigeria is rich in tourism and service sector potential, yet both remain underutilized. The service sector contributed over 50% to GDP in recent years, signaling its growing importance.
However, persistent challenges—such as low capital investment and slow economic diversification—continue to limit growth.
As global economies shift toward services, Nigeria must adapt. Key sectors like finance, telecoms, and transport can drive competitiveness and productivity. Governmental stakeholders play a vital role in creating policies and infrastructure that support this shift. Unlocking the service economy is essential for sustainable, inclusive development.


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