This study explores the influence of cultural beliefs on the effectiveness of public health initiative in the rural community of Orokam in Ogbadibo Local Government of Benue State. Public health programs, including vaccinations, Campaigns, maternal health interventions and hygiene education, often encounter challenges in rural settings where traditional beliefs and practices play a central role in daily life. The research investigates how cultural norms, community perceptions, and traditional health perceptions, and traditional health practices shape public response to modern health interventions. Through qualitative methods, including interviews and focus group discussions with residents, traditional healers, and health care workers, the study identifies both barriers and opportunities for improving community health outcomes. Key findings reveal that while many residents value traditional healing and view illness through spiritual or ancestral lenses, there is also a willingness to engage with public health services when they are delivered with Cultural sensitivity. Resistance to certain health programs often stems from mistrust, perceived disrespect of cultural values, or a lack of community involvement in planning and implementation. The study concludes that public health initiative in Orokam and similar rural communities can achieve greater success when they integrate local cultural beliefs, engage traditional leaders and use culturally relevant communication strategies. Recommendations include community based participatory planning, training local health workers in cultural competence and creating dialogue between traditional and bio-medical health systems.
Subscribe email
Keep Up to Date with the Most Important Library News
Subscribe email
